A few hundred years ago when they first started putting up street signs, the leaders of Madrid realized that the majority of the people were illiterate, so they couldn't read the signs. So they put pictures on them so everyone could 'read' them. They still use them today.
The first sign shown was the street the original post office was on, the picture is of the wagon rushing to the post office to deliver the mail. (Calle de Postas = Street of the Post Office) The last sign has a picture of strawberries. (Calle de la Fresa = Street of the Strawberry)
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